Connect to the Human Behind the Screen
“What I like most about Social Media Marketing World is the emphasis on social. People. It’s great to connect with someone you know professionally who is on the other side of the screen, but in a live, authentic way. It’s easy to forget that each Twitter follower or LinkedIn Connect is a person, filled with stories, aspirations, and fears—just like you. Often I find the conversation turning to one’s family, funny side stories, or weekend plans which allows me to get to know someone much better—and have a much deeper and more impactful professional conversation down the road.”
– Kim Corak, Head of Business Development
One of our opportunities in social media is to truly take advantage of the two-way conversations that can take place. Maybe that means creating a Twitter list of contacts you made at an event so that you can keep up with them.