Author Archives bombayblokes

3 Ways to Keep Your Social Media People-Powered

Connect to the Human Behind the Screen

“What I like most about Social Media Marketing World is the emphasis on social. People. It’s great to connect with someone you know professionally who is on the other side of the screen, but in a live, authentic way. It’s easy to forget that each Twitter follower or LinkedIn Connect is a person, filled with stories, aspirations, and fears—just like you. Often I find the conversation turning to one’s family, funny side stories, or weekend plans which allows me to get to know someone much better—and have a much deeper and more impactful professional conversation down the road.”

– Kim Corak, Head of Business Development

One of our opportunities in social media is to truly take advantage of the two-way conversations that can take place. Maybe that means creating a Twitter list of contacts you made at an event so that you can keep up with them. Perhaps it’s using your CRM to tag people by their interests so that you can share things with them that add value to them outside of their work.

As digital proceeds, we’ll see more opportunities for mass personalization. It’s not just about creating more relevancy—it’s about creating connection and emotional resonance.


Who Is Running Social Matters

“How social is staffed and organized inside companies is changing fast and is a concern/consideration for many people.”

– Jay Baer, President

Because of the ever-growing importance of social as a touchpoint for customers, it’s becoming not only the first line of defense for companies but also the go-to resource for customers throughout their lifecycle. With that in mind, social media teams need to be part customer service, part sales, part marketing, and all value.

To Win, Be Highly Relevant to Your Customers

“Based on Jeff Sieh’s insights about graphic techniques that perform well on Pinterest and elsewhere, Zontee Hou’s breakdown of how analytics are key to content creation, Koka Sexton’s extensive study of the volume and types of content that bolster growth on LinkedIn profiles, Jay Baer’s example of how customers rave on social media about a relatively unknown theme park in Indiana, and Kate Ahl’s deep dive into Pinterest and her startling discovery that faces don’t perform well there, my key takeaway is: It’s more critical than ever to listen and contextualize social media activity to understand your customers1 and give them what they want, where they want it.”

– Christin Kardos, Community Manager

The social media marketing landscape is constantly getting more complex. At the same time, the throughline is the same. We as marketers have to look to our customers’ motivations and needs to show them the right information at the right times. The context, the timing, and the message all matter. When we seize upon kairos—the opportune time and place—that’s when we connect with our customers and bring them to the next step in their customer journey.

Original Article –


  bombayblokes   May 25, 2017   Digital Marketing   0 Comment Read More

Copyright, Patent & Trademark – What is the Difference?

Hasn’t this question always confused you? Most people don’t seem to know what is one and what is another.

Hence, we decided to debunk all doubts and explain each of these in brief so that everyone knows the basic difference if not anything in detail.


1) Copyright

Who can seek a copyright and what does it protect?

Copyright can be sought for by authors, artists, choreographers, architects, and other creative professionals. While an idea cannot be copyrighted, the tangible form of an idea can be. This includes original works of authorship, photographs, sculptures, choreography, architectural works, sound recordings, motion pictures, and other creative works. (more…)

  bombayblokes   Aug 22, 2016   Blog, Startup   0 Comment Read More

Rather, utilizing your plan as being a tool to develop your business might be one of many most powerful factors you can do to grow your business.

Writing an essay isn’t a suggest job. Composing a superb post is little different to creating a college essay. Essay writing doesn’t really have to be difficult. You’ve got to take a stand when writing a ICSE essay. Like writing an excellent college essay, your article ought to be nicely organised. For the time being, nevertheless, novices are going to learn the essential composition arrangement. (more…)

  bombayblokes   Nov 23, 2012   Uncategorized   0 Comment Read More

It’s evident that ladies must have equivalent rights as men.

Sometimes, decisions are forgotten. A disagreement has a lot of components. As mentioned at the start of the following bit, there’s a continuing discussion about utilizing nuclear power. If your subject of choice is a question, think about addressing it instantaneously. 5 paragraph composition issues aren’t limited to something, as anything can be dealt with in this kind of composition. (more…)

  bombayblokes   Nov 21, 2012   Uncategorized   0 Comment Read More

These ideas nearly all are productive and simple and fast.

Lousy college documents aren’t only attributable to bad topics. If you’re having problems getting started in your own essay, you might notice Academichelp in the place where they provide sample essays and totally free creating instructions. I expect these tips make it possible for you to write an outstanding school article. If you comprehend what you need to study in college, I Had seriously think about writing about UC essay prompt 4. (more…)

  bombayblokes   Nov 21, 2012   Uncategorized   0 Comment Read More