Performance Marketing
SCS SportsSCS Sports—a legacy sports equipment distributor—was just stepping into e-commerce. They had no online sales and zero presence on performance channels.
1. Bombay Blokes partnered with them from day one of their digital journey.
2. Built their performance marketing engine from scratch—strategy, creatives, media buying.
3. Focused on understanding demand patterns, seasonality, and customer behaviour.
4. Kept early ROAS healthy at ~3x while steadily scaling budgets.
In just 8 months, sales grew from ₹0 to ₹40L+ per month. ROAS jumped to an impressive 12x in the last quarter.
Quarterly Growth inRevenue 86%
Orders 64%
Sessions 48%
Dancing Leaf Tea
1. Dancing Leaf, a premium tea brand, was unable to scale beyond ₹5L in monthly sales.
2.Despite a strong product range, performance campaigns lacked consistency and momentum.
1. Bombay Blokes partnered with them from day one of their digital journey.
2. Built their performance marketing engine from scratch—strategy, creatives, media buying.
3. Focused on understanding demand patterns, seasonality, and customer behaviour.
4.Kept early ROAS healthy at ~3x while steadily scaling budgets
In under 6 months, Dancing Leaf has crossed ₹10L+ in monthly sales. ROAS has held steady at 3x+, even with increased budgets.The brand is now building recall as a go-to for functional, wellness-first teas.
Quarterly Growth inRevenue 39%
Orders 23%
Sessions 27%
Chatterbox LabelsThe brand was stuck at ~₹12L in monthly sales, even in peak months. ROAS hovered around 2.5x but dropped sharply with any scaling efforts.
1. Bombay Blokes stepped in to audit existing campaigns and strategy.
2. Discovered Meta was an untapped channel with huge potential.
3. Spotted key drop-off points and friction on the website journey.
4. Built high-performing ad assets and creatives tailored for each platform
Sales scaled to ₹30L+ per month—sustainably. ROAS has consistently held above 3x, even at higher spends.
Quarterly Growth inRevenue 72%
Orders 106%
Sessions 101%
JK DiamondsJK Diamonds was generating leads but struggling to scale efficiently. Lead volume was stagnant, and any increase in spend brought a surge in low-quality/junk leads—making scaling unviable.
1. Lead flow increased by 30% without increasing budget.
2. Junk lead ratio held steady at just 20%, far below the category average.
3. The new webinar funnel is now a top-performing acquisition channel for high-quality leads.
1. Bombay Blokes came in to rework the lead gen funnel
2. Identified underutilized search intent and crafted tightly targeted campaigns on Google.
3. Boosted brand credibility through consistent awareness campaigns on Meta and YouTube.
4. Built a fresh webinar-based funnel to attract and convert high-intent prospects.
Growth in Traffic 35%
Leads 30%
Visitors 85%
Chatterbox LabelsSpacevalet, a premium storage solutions provider, was looking to attract high-quality leads for its on-demand storage services. However, with no clear structure in place, scaling efforts were ineffective and lead quality remained inconsistent.
1. Built a focused landing page designed to qualify and convert better leads.
2. Reworked ad copies and creative assets to align with audience pain points.
3. Conducted deep keyword research to uncover high-intent search buckets.
4. Introduced Meta as a secondary acquisition channel to expand reach and reinforce trust.
Lead quality improved significantly with better conversion rates on the landing page. Ad performance became more stable and scalable across platforms.
