Quality Over Quantity: Reshaping the Lead Funnel for J.K. Diamonds
J.K. Diamonds was generating leads but struggling to scale efficiently. Lead volume was stagnant, and any increase in spend brought a surge in low-quality/junk leads—making scaling unviable.
How we achieved it
01
Funnel Rework
We restructured the entire lead funnel to improve conversions and efficiency.
02
Search Campaigns
Launched targeted Google campaigns to capture high-intent, relevant audiences.
03
Brand Building
Enhanced credibility through consistent Meta and YouTube awareness campaigns.
04
Webinar Funnel
Created a webinar-driven funnel to engage and convert quality prospects.
Quarterly Growth In
%
Orders
%
Sessions
%
Revenue
Our new webinar funnel boosted high-quality lead flow by 30%, with no extra budget, while keeping the junk lead ratio far below the category average at just 20%.
