A brand-new name in the market with zero online presence.
The primary challenge was launching RicRac Kids, a brand-new name, into a market where it had zero online presence. This complete lack of a digital footprint meant the brand had no existing awareness, information, or credibility, making it essential to build trust with its target audience from the ground up.
How we achieved it
01
Brand Positioning
Launched RicRac Kids to fill the gap for quality kids’ innerwear in India.
02
Founder-Led Trust
Shared the founder’s story to build authenticity and connect with parents.
03
Influencer Outreach
Partnered with parenting influencers to boost visibility and credibility fast.
04
Educational Content
A Founder Series was launched to address everyday problems kids face with uncomfortable innerwear
We successfully transformed RicRac from an unknown newcomer into a recognized, trusted brand. This established presence allowed their marketing to evolve from building initial awareness to providing in-depth product guidance for parents.
